Local Search Is constantly evolving.
As we move into 2023, the importance of local Search has never been greater. With the rise of mobile search, voice search, and the continued dominance of Google, businesses focus more on optimizing their online presence for local Search. This article will explore why local Search is exploding in 2023 and what companies can do to exploit this trend.
The Growth of Mobile Search
Mobile devices are now the primary means of accessing the internet for many people. This means that people use their phones to search for local businesses and services while on the go. Google reports that nearly 80% of local searches on mobile devices turn into purchases. This is a massive opportunity for businesses to capture the attention of potential customers looking for what they have to offer.