Picture this: you’ve spent countless hours designing your website, making it visually stunning, easy to navigate, and brimming with valuable content. But, as your analytics stare back at you, a nagging question lingers: why aren’t your conversion rates soaring as high as your aspirations? It’s time to think beyond design and dive into the world

Picture this: you’ve spent countless hours designing your website, making it visually stunning, easy to navigate, and brimming with valuable content.

But, as your analytics stare back at you, a nagging question lingers: why aren’t your conversion rates soaring as high as your aspirations?

It’s time to think beyond design and dive into the world of color psychology marketing. The colors you choose for your website color schemes can significantly affect your conversion rates.

Studies have shown that up to 90% of snap judgments about products can be based on color alone.

Our Chief Creative Officer, Oscar Lutteroth, notes that while color options are important, brands must make sure that they are adhering to guidelines and not steering into colors that don’t make sense. He believes you can make an impact within your existing color palette.

In this article, you’ll learn about what each color means and how to effectively use them within your marketing strategy.

Ignite Visibility’s Web Development Project Manager, Rene Castro, will walk you through an exploration of the fascinating (and sometimes surprising) ways color psychology influences your audience’s decision-making process and how you can harness its power to boost your conversion rates.